China Anti-counterfeiting Network China 315 Network China Traceability Hainan Tianjian Anti-Forgery Science&Technology Co.,Ltd. Guangzhou Tianjian Structural 3D Code information Technology Co.,Ltd.

The Principle of Tianjian Structural 3D Code

The Principle of Tianjian Structural 3D Code

The anti-counterfeiting elements and information collection are randomly carved on a proprietary structural material in a physical manner, which make different parts are randomly presented with different depths and different color structural features. It is structural, unique, three-dimensional, non-reproducible, physical, and difficult to reproduce. It creates a natural barrier for the product at the entrance, the real realization of product window access.

Water splashs, the height and directions always be different

The depths always be different although by same heart

Tianjian Structural 3D Code Material Structure

Tianjian Structural 3D Code Material Structure

The Features of Tianjian Structural 3D Code

The Features of Tianjian Structural 3D Code

Tianjian structural 3d code is a general summary of the code and anti-counterfeit identification, it is a connector, it is an information window and it has an obvious personality characteristics.
Perfectly compatible two-dimensional code features and different from the printing two-dimensional code. Itself has anti - counterfeit characteristics and it is structural, three - dimensional, unique, could not be copied in physics.
Using a multi-layer color structure material , and it’s not a common material could be brought from market.
Touching it with a random deep and concave structural feature by hand , and it is not ink stack printed matter.
Tianjian structural 3D code not only a information and carrier , but also really combine the anti-counterfeiting feature and code.
The Internet and Tianjian structural 3D code,make the real realization of goods "face-scanning".

The Function of Tianjian Structural 3D Code

The Function of Tianjian Structural 3D Code

It adheres to the characteristics of "one object, one code and one feature" ,and gives each product a unique identity card, integrates anti-counterfeiting identification with customer relationship management system, realizes digital management and visualization of key nodes of big data, master the market pulse at any time and from independent, fragmented product dynamics links to the data monitoring of entire platform. Realize the real-time landing of internet of things and anti-counterfeiting, marketing, big data analysis, and customer relationships.

It can achieve anti-counterfeiting：Each structural 3D code has its own anti-counterfeiting function.
It can do anti-channel conflict：It has intelligent fleeing goods pre-warning function. By scanning the structural 3D code, consumers can automatically participate in the market inspection，The system background can automatically send out an alert message and record if there are fleeing goods. It helps enterprises to achieve anti-channel conflict management, optimize sales channels, and provide safe and stable space for corporate brand expansion.
It can achieve multi-level dealer channel management：Help enterprises quickly sort through channels and effectively control through online collection and RFID system applications. Effective management of products in logistics flow, inventory at all stores and shipment data between production, dealers and terminal stores at all levels. and manage information for multi-level dealer channel management.
It can be traced to the source：Realize the integration of internal resources and related external resources. Closely integrate the company's people, finances, materials, production, supply, sales and corresponding product traceability, logistics, information flow, capital flow, management flow, etc. Implement resource optimization and sharing.
It can achieve precise marketing：Use the customer relationship management system to open up the customer relationship group data chain. Easily and quickly connect online and offline two-way connections, enabling enterprises and consumers to interact directly, saving intermediate marketing and labor costs.
It can do big data analysis：Collect product information data based on Tianjian 3D code, provide products sales area information, consumption information, consumer behavior information, etc. Help enterprises to continuously improve their personalized interaction with each consumer through big data analysis and continue to increase consumer loyalty to the brand.

The concept of Tianjian Structural 3D code

One concept two viewpoints

Anti-counterfeiting concept： Anti-counterfeiting should solve the worldwide problem of “not easy to forge, most easily recognized”.

The viewpoint of traditional anti-counterfeiting： It is the use of anti-counterfeiting signs for anti-counterfeiting, relying on anti-counterfeiting features on anti-counterfeiting signs to determine or distinguish from.counterfeit products. In theory, as long as it is artificially made, it can be copied. The anti-counterfeiting features and the information window are not really combined. The anti-counterfeiting features and information are separated. After the information is copied, the anti-counterfeiting features combined with the information cannot be guaranteed to be true and effective.

The viewpoint of Tianjian structural 3D code： It is not an anti-counterfeiting mark. It is a kind of code itself. It naturally forms anti-counterfeiting functions and features when information is presented, and achieves the true integration of information and anti-counterfeiting. The anti-counterfeiting function of the structural 3D code itself is not intentionally produced. It is inherent in information presentation and cannot be copied. It subtly integrates the process of information interpretation and authenticity verification. Each product is given a three-dimensional code, which is equivalent to giving each product an identity information, and also gives each product a spiritual window. when showing the differences between similar products, the digitization and informatization of product information is realized through the interconnection of information.